The recommended steps
- Build a dedicated cover for the exhibition: do it, check on mobile, and then move on to the next step instead of waiting for a perfect finish.
- Focus on key categories and products: do it, check on mobile, and then move on to the next step instead of waiting for a perfect finish.
- Add a form or WhatsApp: do it, check on mobile, and then move on to the next step instead of waiting for a perfect finish.
- Print a large, clear QR: do it, check on mobile, and then move on to the next step instead of waiting for a perfect finish.
- Share selected pages instead of the whole catalog: do it, check on mobile, and then move on to the next step instead of waiting for a perfect finish.
- Check view data after the exhibition: do it, check on mobile, and then move on to the next step instead of waiting for a perfect finish.
Common mistakes to avoid
- Sending a new PDF file with every change instead of one live link.
- Overloading pages without a table of contents or action buttons.
- Settling for a nice view on desktop and not checking the experience on the phone.
- Not measuring which pages are actually viewed and where customers drop off.
When do you see a good result?
The best result comes when the catalog is built around a clear action. If the goal is an inquiry, you need to make sure every key page has an easy way to get in touch. If the goal is an order, it is worth marking products and setting up WhatsApp for orders. If the goal is branding, it is important to invest in the cover, the images and the story that leads the reader between the pages.
It is also worth thinking about distribution points in advance: website, WhatsApp, QR, email signature, exhibition or sales reps. The same catalog can serve all these channels, but only if its structure is clear and the link stays fixed over time.
How does flipo help in the process?
flipo brings the whole process together in one place: you upload a PDF or start from scratch, add interactive components, publish a link, share on WhatsApp and QR, and keep updating without changing the address. That way the catalog stays both beautiful and useful over time.
To dive deeper, start with the digital catalog guide, check out converting a PDF into a catalog, and read about WhatsApp orders.
This is what it really looks like
A live sample catalog, flip through it right here:
Frequently asked questions
Do I need a designer to get started?
No. You can start from an existing PDF, use the visual editor or let AI create an initial structure and design.
How long does it take to publish a first catalog?
If you have a ready PDF, you can see a live catalog within minutes. The main investment is adding links, buttons and products as needed.
Can I change the catalog after it is published?
Yes. This is one of the main reasons to work with a digital catalog: the link stays fixed and the content updates.
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