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Practical Guide

Analytics for a Digital Catalog

Printed and PDF catalogs do not tell you what happened after you sent them. A digital catalog lets you understand which pages engage customers and where it is worth improving.

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The recommended steps

  1. Check how many people opened it: do it, check on mobile, and then move on to the next step instead of waiting for a perfect finish.
  2. Identify pages with drop-off: do it, check on mobile, and then move on to the next step instead of waiting for a perfect finish.
  3. Check clicks on products: do it, check on mobile, and then move on to the next step instead of waiting for a perfect finish.
  4. Compare traffic sources: do it, check on mobile, and then move on to the next step instead of waiting for a perfect finish.
  5. Improve weak pages: do it, check on mobile, and then move on to the next step instead of waiting for a perfect finish.
  6. Update the catalog based on the data: do it, check on mobile, and then move on to the next step instead of waiting for a perfect finish.

Common mistakes worth avoiding

  • Sending a new PDF file on every change instead of one live link.
  • Overloading pages with no table of contents or action buttons.
  • Settling for a nice view on the computer and not checking the experience on the phone.
  • Not measuring which pages are actually viewed and where customers drop off.

When do you see a good result?

The best result comes when the catalog is built around a clear action. If the goal is an inquiry, you need to make sure every key page has an easy way to get in touch. If the goal is an order, it is worth marking products and setting up WhatsApp for orders. If the goal is brand image, it is important to invest in the cover, the images and the story that leads the reader between the pages.

It is also worth thinking about your distribution points in advance: website, WhatsApp, QR, email signature, an exhibition or salespeople. The same catalog can serve all of these channels, but only if its structure is clear and the link stays permanent over time.

How does flipo help in the process?

flipo brings the whole process together in one place: you upload a PDF or start from scratch, add interactive components, publish a link, share on WhatsApp and via QR, and keep updating without changing the address. That way the catalog stays both beautiful and useful over time.

To go deeper, start with the digital catalog guide, check out converting a PDF into a catalog, and read about WhatsApp orders.

This is what it really looks like

A live sample catalog, flip through it right here:

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Frequently asked questions

Do I need a designer to get started?

No. You can start from an existing PDF, use the graphic editor or let AI create an initial structure and design.

How long does it take to publish a first catalog?

If you have a ready PDF, you can see a live catalog within minutes. The main investment is adding links, buttons and products as needed.

Can I change the catalog after it is published?

Yes. This is one of the main reasons to work with a digital catalog: the link stays permanent and the content updates.

Keep reading

Digital Catalog PDF to Catalog Catalog With QR Analytics

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