Terms of Service

1. Who we are

flipo (hereinafter: the "Service" or "flipo") is a service for creating digital flipbook catalogs and landing pages, by AB Sites. The service is operated by Flipo, Smart Digital Catalog, licensed business no. 037017779 (hereinafter: the "Company", "we"). You can contact us through the channels detailed in section 20.

2. Definitions

• User - any person or business who signs up for the service or uses it.
• Subscription - a paid authorization to use the service, for a fixed period.
• Catalog - the digital publication that the user creates, manages and publishes through the service.
• User content - any material the user uploads, enters or publishes through the service (files, text, images, video, logo and so on).
• Dedicated address - the web address (subdomain) assigned to the user to display their catalogs.

3. Service description

flipo lets the user turn a file (such as a PDF) into a live digital catalog that includes book-like page flipping, clickable areas, video and galleries, sharing, password protection and a management system. The service is provided as cloud software (SaaS) and is accessible through the browser.

We may improve, update, add to or change features of the service from time to time. We will make an effort to maintain continuity and compatibility, but we do not guarantee that any particular feature will remain available without change.

4. Registration and account

• Registration requires providing accurate, complete and up-to-date details, including a valid email address.
• The user is solely responsible for keeping their login details and password confidential, and for any action performed in their account.
• You must notify us immediately of any unauthorized use of the account or suspicion of a breach.
• Registration is intended for those aged 18 and over, or for a corporation acting through an authorized representative. An account is intended for a single business.
• We may refuse registration, or suspend or close an account, in the event of a breach of terms or misuse.

5. Free account, subscription and payment

• Free account: registration for the service is free of charge, and the account remains free until the user upgrades to a paid plan. With a free account you may create and edit catalogs. Full publishing, downloading the catalog and sharing are conditional on a paid subscription.
• Price: the annual subscription price for publishing one catalog is NIS 1,499 per year including VAT. You may create an unlimited number of catalogs. Full publishing (without a watermark) is conditional on a paid subscription and is limited to the number of full catalogs included in the subscription (one catalog in the basic plan); a catalog beyond that is published in partial form (a preview with a watermark and a flipo ad) until upgraded. Adding another full catalog to the subscription involves an add-on of 30% less than the customer's current plan price, rounded down (for example NIS 1,049 per year). The add-on is tied to the subscription period and renews together with it. Prices may change, and any change will apply to future renewals only and after prior notice.
• Processing: payments are processed through an external payment provider (Grow / Meshulam). We do not store your credit card details on our servers.
• Invoice: a lawful tax invoice will be issued for each payment and sent to the email address on our records.
• Non-payment or a failure in collection may lead to suspension of the service until payment is arranged.

6. Service delivery

• Nature of the service: flipo is an online software service (SaaS) for building digital catalogs. This is a digital service only; there is no physical product and no physical shipping, and therefore no shipping fees are charged.
• Delivery time: upon completion of the purchase and confirmation of payment by the payment provider, the subscription is activated automatically and full access to the service is granted immediately, and in any case no later than 24 hours from the time of payment confirmation.
• Method of delivery: access to the service is provided online through the user account at the dedicated catalog address (the subdomain) chosen at registration, and via a login link sent to the email address provided at registration. The service is available at all times (24/7), subject to availability and maintenance as detailed in the availability and maintenance section.
• Customer responsibility: providing access is conditional on providing correct contact details (and in particular a valid email address). A delay or failure in providing access resulting from incorrect details provided by the customer, or from force majeure beyond flipo's control, is not flipo's responsibility.

7. Subscription renewal

The annual renewal description below concerns catalog plans. Landing page terms and renewal are described separately in section 21.

By default the subscription does not renew automatically, and the subscription payment is a one-time payment for an annual period. Near the end of the period, a reminder will be sent to the email address on our records, and the subscription can be extended with an additional payment.

A user may choose to enable automatic renewal. In that case, and subject to their explicit consent at the time of payment, their payment method will be saved (through the payment provider) for automatic charging at the end of each annual period, at the price in effect at the time of renewal. Automatic renewal can be canceled at any time through the personal area; the cancellation applies to future renewals and does not entitle the user to a refund for a period already paid, subject to the rights provided by law.

8. Cancellation and refunds

You may cancel the subscription at any time by contacting us through the channels detailed in section 20, or through the management system, insofar as that option exists in it. Cancellation stops the charge for future periods.

Consumer rights apply where the legal definition of a consumer and the relevant statutory conditions are met. Distance-sale cancellation periods, exceptions and extensions apply as prescribed by law, including extended periods for eligible people with disabilities, senior citizens and new immigrants where the statutory conditions are met. Charges for services actually provided and cancellation fees, if lawful, are calculated under the law. Where the statutory cap applies, cancellation fees will not exceed the lower of 5% of the transaction price and NIS 100; statutory cases exempt from cancellation fees remain exempt.

• Statutory right of cancellation: cancellation of a transaction will be permitted in accordance with the provisions of the Consumer Protection Law, 5741-1981, and its regulations, including the right to cancel a distance sale transaction within 14 days of the date of the transaction or the date of receipt of this document, whichever is later.
• Ongoing subscription: in an ongoing transaction the engagement may be canceled at any time, and the discontinuation will take effect within the statutory period; where section 13D of the Consumer Protection Law applies, within three business days of receipt, or six business days after registered-mail dispatch, unless the consumer requests a later date.
• Pro-rata refund: upon cancellation that is not due to a breach on our part, a refund will not necessarily be given for the portion used out of the paid period, unless otherwise required by law. Cancellation fees, insofar as they apply, will not exceed the amount set by law.
• After cancellation, the user may continue to use the service until the end of the paid period, unless otherwise stated.

9. Permitted use, prohibited content and the user's undertaking

The service is intended for the publication of legitimate business and commercial content only: catalogs, products, services, price lists and marketing materials. The user declares and undertakes that any content they upload, enter or publish through the service will be business information as stated, and that it will not include, directly or indirectly, content of the prohibited types detailed below.

Without derogating from the generality of the above, it is strictly prohibited to upload or publish through the service:

• Content that infringes copyrights, trademarks, designs, patents, trade secrets, the right to privacy, the right to reputation or any other right of a third party.
• Content that is offensive, insulting, degrading, harassing or bullying toward a person or group.
• Content that is violent, threatening or encourages violence, as well as content that endangers or harms minors.
• Sexual or pornographic content of any kind.
• Content that constitutes incitement, a call to violence, a call to boycott, racism, antisemitism or hatred on the basis of religion, nationality, origin, gender, sexual orientation, disability or any other affiliation.
• False, misleading or distorted content, including a false representation regarding a product, service, price, feature, approval or certification, as well as publication that is contrary to the Consumer Protection Law, 5741-1981, or to any other law.
• Any other unlawful content of any kind, including the encouragement or promotion of unlawful activity.
• An attempt to penetrate, disrupt or circumvent security mechanisms, or to overload the service's infrastructure.
• Distribution of spam, malicious software or fraudulent activity.
• Selling, renting or transferring the usage authorization to a third party without our written approval.

The user is solely responsible for verifying, before publication, that the content they upload complies with the provisions of this section and with any law. A breach of this section may lead to removal of content, blocking of a catalog, suspension or closure of the account, at our sole discretion, without prior notice where justified, subject to statutory cancellation and refund rights, and this without derogating from any other remedy available to us under the law.

10. User content

• Ownership of the content the user uploads remains with the user. The user declares that they own the rights in the content or have received lawful authorization to publish it.
• The user grants us a limited, non-exclusive license for the purpose of storing, processing, displaying and making the content accessible, solely for the purpose of operating the service and providing it to the user.
• By the nature of a cloud service, user content is stored and processed on the company's systems, including catalogs and drafts that have not yet been published or shared. The company and those acting on its behalf may access such content, to the extent required and in a proportionate manner, for operational purposes of the service, including storage and backup, technical support and troubleshooting, information security and abuse prevention, compliance with legal requirements, as well as quality assurance and service improvement, including preparing and offering the user improvements, adjustments or alternative design versions of their catalogs.
• Such access does not change the status of unpublished content: the company will not publish user content or make it available to the public except through the user's own action or with their authorization, and will not use it outside the scope of the service.
• We do not routinely monitor the content, and we are not responsible for content the user uploads. Responsibility for the content lies with the user alone.
• We may remove content that breaches these terms or the law, and act in accordance with notices of rights infringement.
• A user who uploads a custom font declares and undertakes that they hold a lawful license or right to use it in the catalog, including for commercial use and web embedding, and bears full and sole responsibility for any use of the font they uploaded. flipo does not check the source of the font or the scope of the license.

11. Platform and content responsibility

flipo is a technological platform that provides the user with tools to create, design, store and display digital catalogs and landing pages. The service includes AI-assisted creation and editing. It does not pre-verify every output or claim. Users must review and approve content before publishing, without limiting flipo’s responsibilities under applicable law.

• The Company and its operators are not a party, business, legal or otherwise, to the content of the catalogs, their substance, the products and services displayed in them, or any transaction, engagement or representation arising from them. Any transaction, order or inquiry between the catalog publisher and a viewer of it - including orders sent through the WhatsApp cart in the catalog or inquiries from a contact form - is made between them alone, directly, and at their own responsibility only. flipo does not process, collect or charge payment for these orders, and is not responsible for fulfilling them.
• Full and sole responsibility for the content of a catalog, including texts, images, videos, prices, representations and their compliance with the law, lies with the user who published it. This includes, without derogation, if a user published content that infringes copyrights or any other right of a third party, or content that is false or misleading regarding a product or service, responsibility for that will lie with that user alone.
• Displaying a catalog on the platform, including at an address that includes the flipo brand, does not constitute a recommendation, sponsorship, verification or approval on our part of the catalog's content or its publisher.
• Claims about a publisher’s product or service should be addressed to the publisher. Infringing content or service faults may also be reported to flipo, without restricting claims against any responsible party under applicable law.
• The Company has no obligation of prior content monitoring. However, we may, but are not obligated to, check and remove content, and we will act reasonably following an orderly notice of infringing content sent to us at the contact details in section 20.
• Nothing in this section derogates from the other provisions of these terms, including the limitation of liability and indemnification sections.

12. Intellectual property

All rights in the service itself, including the software, the design, the flipping engine, the code, the marks and the "flipo" and "AB Sites" brands, are reserved to the Company. You may not copy, reproduce, reverse engineer or make commercial use of the service's components without our written approval. Nothing in the above derogates from the user's rights in their content as stated in section 10.

13. Availability and maintenance

We strive to provide high availability, but the service is provided on a reasonable-effort basis ("as is") and without a commitment to continuous 100% availability. There may be planned interruptions for maintenance, upgrades or repairs, as well as interruptions beyond our control (such as infrastructure provider failures or force majeure). We will make an effort to minimize disruptions and to perform planned maintenance during hours of low impact.

14. Privacy and data

• We collect and process information required to operate the service (such as registration details, payment details processed at the payment provider, and usage data) in accordance with the Protection of Privacy Law, 5741-1981.
• We do not sell personal information to third parties. We will transfer information to subcontractors (such as payment, storage and mailing) only insofar as required to operate the service, and subject to a duty of confidentiality.
• We take reasonable measures to secure the information, but absolute protection against every risk cannot be guaranteed.
• The user may contact us to review, correct or delete personal information, subject to the law.
• The service may use cookies for operating and improving the service.
• Contact form in the catalog: a user who enables a contact form in their catalog collects through it personal information from the visitors who contact them (such as name, phone, email and message). The information is sent to the email address the user defined, and flipo processes the information to operate the form and deliver enquiries. Landing page enquiries are also stored in the service as described in section 21. The user is ordinarily the controller of this information and is responsible for lawfully collecting the information and for protecting the privacy of those who contact them in accordance with the Protection of Privacy Law, 5741-1981, including informing those who contact them and relying on a lawful basis for collection.

15. Limitation of liability

The service is provided as is. To the maximum extent permitted by law, we will not be liable for any indirect, consequential or special damage or loss of profits, data or reputation, arising from the use of the service or from the inability to use it. In any case, our total liability toward the user will not exceed the amount the user actually paid for the service in the 12 months preceding the event that gave rise to the cause of action, except liability that cannot lawfully be limited. No exclusion applies to intentional misconduct or mandatory statutory rights.

16. Indemnification

The user undertakes to indemnify the Company, its directors, employees and operators for any claim, demand, damage or expense (including reasonable attorney's fees) arising from the content they uploaded or published in their catalogs, from their breach of these terms, or from the infringement of third-party rights, including claims regarding copyright infringement, misleading publication or consumer harm in connection with the content of their catalogs.

17. Suspension and termination of the engagement

• We may suspend or terminate the service to a user for a breach of terms, non-payment, or misuse, and in serious cases even without prior notice.
• The user may terminate the engagement at any time in accordance with section 8.
• Upon termination of the engagement, access to the service and to the management system will be blocked. We will allow, as far as possible and with reasonable advance notice, exporting the content, and afterward we may delete it from the servers.

18. Changes to the terms and to the service

We may update these terms from time to time. The updated version will be published with a new date. Material changes will be notified by reasonable means in advance where required, and express consent will be requested where the law requires it. Updates will not retrospectively reduce mandatory rights or alter an already paid period contrary to law.

19. Governing law and jurisdiction

These terms will be governed by the laws of the State of Israel only. Jurisdiction over any dispute concerning the service or these terms is determined by applicable law, without restricting mandatory venue rules or consumer access to a legally competent court.

20. Contact

For any question, request or cancellation, you can contact us:

• Business name: Flipo, Smart Digital Catalog
• Address: Hirshenberg 16, Tel Aviv 6439324
• Phone / WhatsApp: 054-5082696
• Email: info@flipo.co.il

21. Landing pages, AI and enquiries

This section applies to flipo’s landing page product together with the general terms. Catalog-specific prices, allowances and plans do not determine landing page subscriptions. A shared account, where available, does not merge subscriptions, billing periods or publishing entitlements.

21.1 Building, drafts and publishing

Available wizard features may be used before signup. Generation and account storage require registration; public publishing requires the appropriate paid plan and confirmed payment. A draft is not publication and does not include unlimited AI generations. Browser storage depends on the device and its settings; clearing it may remove material not yet saved to the account. Anyone holding a preview link may be able to view the draft. Drafts are not a vault for confidential information.

21.2 Pricing and setup

For a single page, standard prices at this update are NIS 117 for 3 months, NIS 210 for 6 months or NIS 360 for 12 months, including VAT. A one-time NIS 199 setup fee is added to the first payment when applicable. Initial totals are respectively NIS 316, 409 or 559. The monthly equivalent is for comparison; payment covers the selected term, not an unconditional cancel-anytime monthly plan. Discounts, bundles and other offers must state their period, setup fee and total before payment approval. Setup fees do not override statutory cancellation or refund rights.

Landing page charges are separate from catalogs and from third-party services linked by the business. Automatic renewal applies only where offered and expressly approved on the disclosed terms. Without renewal, publication may end at expiry; unpublishing does not promise indefinite data retention.

21.3 AI-assisted content and document reading

Tools may read supplied material and suggest copy, images, designs, bot answers and social creatives. Output can be inaccurate, non-unique or unsuitable and is not professional advice. Before publication, check facts, prices, contact details, testimonials, claims and rights. No conversions, sales, search rankings, AI-service availability, exclusive originality, trending hashtags or automatic legal compliance are guaranteed. Social sharing and email delivery depend on the user’s chosen action and available capabilities.

Do not supply confidential documents, passwords, payment card details or personal information unnecessary for building the page. Use only properly authorized material, including public website content, photos, logos, fonts and portfolio items. Document reading does not guarantee that all source content or layout will be captured; review the preview before accepting it.

21.4 Forms, leads, newsletters and job applications

The page operator determines collection purposes, fields, recipients and uses, and is ordinarily the controller of this information. flipo processes and stores it to provide the service; it is not merely an email conduit. flipo determines its own processing purposes for accounts, billing and platform security as explained in the Privacy Policy. This allocation does not remove either party’s statutory obligations.

The operator must give an appropriate collection notice covering identity and contact details, purposes, whether submission is mandatory or voluntary and the consequences of not providing information, recipients, and applicable access and correction rights. Minimize data, restrict access, set suitable retention periods and handle data-subject requests. Form submissions are not intended for publication as page content.

An enquiry is not, by itself, consent to advertising. Marketing and newsletters require a lawful basis, consent where required, appropriate unsubscribe facilities and records. Keep marketing consent separate from service terms. Recruitment questions and résumés must be used for the purpose disclosed to applicants, without unlawful discrimination or excessive collection. Do not collect medical, sensitive financial, children’s or other specially sensitive information without prior assessment and suitable arrangements.

21.5 Providers, transfers and mobile uploads

Service operation may involve storage, AI, payment, email and infrastructure providers, including outside Israel, for service purposes and subject to applicable law. Visitor personal data is not intended as marketing material or a brief for generating content. Processing is described in the Privacy Policy. Provider data-processing and security arrangements must reflect the actual service; accepting these terms alone does not replace those arrangements.

Mobile upload QR codes and links grant temporary upload capability. Keep them private, share only with authorized people and review received files. Type, size, time and quantity limits appear in the interface and may change for operational or safety reasons.

21.6 Links, maps and the business’s checkout

External checkout, mapping, navigation, video, social network and catalog links are also subject to the external provider’s terms. Linking a business’s checkout does not make flipo the seller, payment intermediary or fulfiller of that business’s transactions. The business is responsible for its transaction terms, total-price disclosure, refunds, delivery, invoices and address accuracy. External components may receive device information; reflect this in privacy notices and consent settings where applicable.

21.7 Accessibility and generated legal documents

Generated privacy notices, terms and accessibility statements are starting points based on supplied details, not legal advice or accessibility certification. Adapt them to the business and assess the page, forms, files, videos and media under applicable law and standards, including Israeli Standard 5568 where required. An accessibility menu alone does not ensure compliance. User responsibility for content does not remove flipo’s obligations for service components under its control.

21.8 Cancellation, retention and deletion

Section 8 also applies to landing pages. Stopping renewal, unpublishing, deleting a product and deleting an account are different actions. Back up needed material before deletion; permanent deletion may prevent recovery. Deleting from the service does not remove copies downloaded, sent elsewhere or retained by search engines. Data, backup and legally required record retention follow the Privacy Policy and applicable law, not a promise of immediate erasure from every system.

This document constitutes a general engagement document between the user and the Company. Nothing in it derogates from mandatory rights granted to a consumer under the law. In the event of a conflict between the provisions of the terms and a mandatory provision of the law, the provision of the law will prevail. Alongside these terms, it is recommended to also review flipo's Privacy Policy and Accessibility Statement.

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